Understanding Mass Communication and Journalism
Due to the landscape of media industry today, it can be difficult to decide whether to getting a
mass communication degree or pursuing a traditional journalism career. Both offer exciting
choices in careers but to people which have different interest and skill sets. Understanding
each path, whether it be digital journalism, storytelling or content creation studies is
important before making a decision.
What is Mass Communication?
It is a field that studies how information is distributed to the people. All types of
distribution are covered whether they be television, radio, newspaper or social media. Areas
like public relations, filmmaking and digital content creation are also covered.
Important Highlights of Mass Communication
- It focuses on all media platforms.
- Learn how to combine storytelling with technology.
- Chance to work in public relations, content creation or digital marketing.
- Gives importance to creative thinking and multimedia skills.
What is Traditional Journalism?
Traditional journalism is a field that focuses on gathering, verifying and reporting news to
inform the public. It has principles like objectivity, accuracy and fairness. Traditional
journalists work for newspapers, radio stations or television networks.
Important Highlights of Traditional Journalism
- It emphasizes investigative journalism.
- Ethics and integrity is a main focus.
- Covers current events and issues that harm society.
- Able to work for newspapers, broadcast channels and digital journalism.
Career Opportunities in Mass Communication
A mass communication degree prepares you for a variety of careers in the media and entertainment
industry. Some of them are
- Content Creator- In this job, you create engaging content for social media.
Skills that are required for this career are storytelling, video editing and knowledge of
SEO.
- Public Relations Specialist- You have to manage communication between the
businesses and their audience. This job requires good communication skills and strategic
planning.
- Filmmaker or Producer- You will direct or produce films for the film
industry. Skills that are required are a creative mind, technical proficiency in equipment
and easily able to mange projects.
- Digital Marketing Specialist- Your responsibility is managing the
brand’s presence by preparing online campaigns. Skills that are needed for this job
are knowledge in advertising, analytics and content strategy.
- Advertising Professional- You will work in agencies to create compelling
ads. Skills needed for this job are a creative mind, branding and the ability to analyze the
market.
