21, April 2023
Bachelor of Journalism and Mass Communication (BJMC) is a popular undergraduate degree course in India. The course is designed to provide students with a comprehensive understanding of the media industry and its various facets. BJMC graduates have a wide range of career options to choose from, depending on their interests and skills. In this article, we will discuss some of the popular career options after BJMC and the associated salary and work areas.
Journalism is one of the most popular career options for BJMC graduates. With a degree in journalism, one can work as a reporter, correspondent, editor, or news anchor in print, electronic or online media. Journalists have the responsibility of gathering information and presenting it in an unbiased and accurate manner to the public. The average salary for a journalist in India is around 3-5 lakhs per annum, but it can vary depending on the organization and the level of experience.
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Public Relations (PR) is another lucrative career option for BJMC graduates. PR professionals are responsible for maintaining the image of an organization or a person. They work to create and maintain positive relationships between their clients and the public. The average salary for a PR professional in India is around 4-6 lakhs per annum.
Advertising is a creative field that requires strong communication and interpersonal skills. BJMC graduates can work as copywriters, art directors, account managers, or media planners in advertising agencies. The job involves creating advertisements that appeal to the target audience and increase sales. The average salary for an advertising professional in India is around 5-7 lakhs per annum.
Content writing has emerged as a popular career option in recent years. With the rise of digital media, there is a huge demand for quality content writers who can create engaging content for websites, social media platforms, and blogs. BJMC graduates with a flair for writing and good communication skills can work as content writers. The average salary for a content writer in India is around 2-4 lakhs per annum, but it can vary depending on the organization and the level of experience.
Event management is a dynamic field that involves planning and organizing events such as corporate events, weddings, concerts, and festivals. BJMC graduates with excellent organizational and communication skills can work as event managers. The average salary for an event manager in India is around 3-5 lakhs per annum, but it can vary depending on the type and size of the event.
Some of the job opportunities that may be available after completing a BJMC (Bachelor of Journalism and Mass Communication) course, along with their estimated salaries:
Job Title | Job Description | Salary Range (per annum) |
Journalist | Research, investigate and report news stories | INR 3-6 lakh |
Social Media Manager | Manage social media accounts and engage with audiences | INR 2.5-5 lakh |
Content Writer | Produce written content for various media platforms | INR 2-4 lakh |
Public Relations Specialist | Develop and maintain relationships with clients and media | INR 3-6 lakh |
Media Planner | Develop media plans and strategies for clients | INR 4-7 lakh |
Copywriter | Write persuasive copy for advertising and marketing campaigns | INR 2-5 lakh |
Radio Jockey | Host radio shows and engage with listeners | INR 2-4 lakh |
Job Title | Job Description | Salary Range (per annum) |
Video Producer | Plan, direct, and produce video content for various platforms | INR 3-6 lakh |
Social Media Manager | Manage social media accounts and engage with audiences | INR 2-5 lakh |
News Anchor | Deliver news broadcasts on TV or radio | INR 3-6 lakh |
Event Manager | Plan and execute events for corporate or individual clients | INR 3-6 lakh |
After completing a Bachelor of Journalism and Mass Communication (BJMC) course in India, you can explore various career opportunities in different sectors. Some of the top recruiters in India for BJMC graduates are:
Media Houses: Media houses like NDTV, Times of India, Zee News, India Today, etc., are some of the top recruiters for BJMC graduates. They offer job roles in journalism, reporting, editing, and production.
Advertising Agencies: Advertising agencies like Ogilvy & Mather, DDB Mudra, McCann Erickson, etc., hire BJMC graduates for roles like copywriting, content creation, media planning, etc.
Public Relations (PR) Firms: PR firms like Weber Shandwick, Edelman, Perfect Relations, etc., recruit BJMC graduates for positions in client servicing, media relations, and content development.
Corporate Communication Departments: Large organizations have their own communication departments, where BJMC graduates can work as communication executives, social media managers, or content writers.
Digital Marketing Firms: With the increasing trend of digital marketing, firms like WATConsult, iProspect, etc., recruit BJMC graduates for roles in social media marketing, content marketing, and search engine optimization.
Government Sector: BJMC graduates can also explore job opportunities in government sectors like Doordarshan, All India Radio, Press Information Bureau, etc.
Freelance Work: BJMC graduates can also work as freelancers in various domains like content writing, copywriting, social media management, and video production.
Overall, the career prospects for BJMC graduates are diverse and offer ample opportunities for growth and development in the field of media and communication.
Here are some frequently asked questions (FAQs) regarding career options after completing a BJMC course:
Q: What are some of the career options available after completing a BJMC course?
A: Some of the career options available after completing a BJMC course include journalism, content writing, public relations, media planning, copywriting, radio jockey, video production, social media management, news anchoring, and event management.
Q: What is the salary range for these career options?
A: The salary range for these career options may vary depending on the organization, location, and individual experience. However, the estimated salary range for these career options may be around INR 2-7 lakhs per annum.
Q: What are the skills required for these career options?
A: The skills required for these career options may vary, but some common skills required for most of these career options include excellent communication skills, creativity, writing skills, research and analytical skills, presentation skills, and interpersonal skills.
Q: Can I pursue higher education after completing a BJMC course?
A: Yes, you can pursue higher education after completing a BJMC course. You can pursue a Master's degree in Journalism and Mass Communication or related fields to enhance your knowledge and skills.
Q: Can I switch to a different career option after completing a BJMC course?
A: Yes, you can switch to a different career option after completing a BJMC course. The skills acquired during the course can be transferrable to other fields, and you can explore different options based on your interests and skills.
Q: Is it necessary to have a journalism background to pursue a career in journalism?
A: No, it is not necessary to have a journalism background to pursue a career in journalism. However, having a journalism background may give you an added advantage and enhance your knowledge and skills in the field.
In conclusion, BJMC graduates have a wide range of career options to choose from. The key to success in any of these fields is to have a deep understanding of the media industry, good communication skills, and the ability to adapt to changing trends. With the right skills and attitude, BJMC graduates can build a successful career in any of these fields and make a positive impact on the world of media and communication.